Page 26 - Book5E

Any act often repeated soon forms a habit; and habit allowed, steadily gains in strength. At first it may be but as a spider’s web,
easily broken through, but if not resisted it soon binds us with chains of steel.
—Tryon Edwards
18
what groups of products are selling together, and to whom (e.g., age, gender), they can successfully tempt the consumer with other age- and gender-appropriate products in close proximity.
3 . Some items go well together, so why not tempt you to buy both?
Wine and cheese are a socially acceptable combination and often served together. Hence, shoppers often buy them at the same time. Other combinations of products that can only be determined by col- lecting actual shopping data are invaluable to stores in facilitating other
combination purchases.
4 . When you go to your local grocery store and make a purchase, the back of your receipt often has a coupon for another item you frequently purchase . Why? Because the store has discovered that you often buy that item, and they want you to come back. They know that when you do come back to the store, you usually spend about $50. Your store value card helps the store customize coupons to suit your shopping preferences.
Take an information-gathering trip to your grocery store. Leave your wallet and purse at home so you can’t buy anything. Investigate where promotions are located. See what items are on sale. Notice what products are in close proximity to each other. It’s as important for you to be informed about your store as it is
for the store to be informed about you.
Here are some tips for becoming a better shopper:
• Keep your values in mind when you shop . If what you choose to buy reflects your goals and values, you should be able to make purchases that better satisfy your needs.
Become a Shopping Pro