Page 70 - Workbook2E

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How Marketers and
Retailers Target the
Young
Youth of today face many more challenges and opportunities than their parents did, so it’s essential they get ongoing training and guidance as early as possible to lay a sound foundation of healthy financial habits.
As the Twig Is Bent ...
A reporter visited an Oregon tree farmer famous for growing a special variety of trees that grew remarkably straight and tall, with long, straight- grained wood. Lumber mills across the country bought the farmer’s trees for the superior lumber they produced. The reporter thought how the farmer raised his special trees would be a fun human-interest story for her readers.
When the reporter arrived at the tree farm, she noticed something odd.
A strong wind was blowing across the fields. She suspected strong winds must blow there often since the trees along the hedgerow and wind beaks were permanently bowed in the direction of the wind. When the reporter looked at the trees on the special tree farm, she was surprised to see they were all growing straight and tall, in spite of the wind.
Upon meeting the farmer, she asked him about it. “Yes, a strong wind blows through here most of the time. But we give the trees sturdy, reliable support to help them grow tall and straight against the wind.” said the Farmer. The reporter looked at the trees and scratched her head. Then she asked, “And that’s all you have to do?” The farmer replied, “Yes, that’s all we need to do. Of course the real trick is that we start when they’re very young.”
“Tis education forms the common mind: Just as the twig is bent, the tree’s inclined.”
~ Alexander Pope
66 Workbook 2: Improve Your Financial Life