Page 19 - Workbook2E

DPlay the Game to Win
So far you’ve learned to think of your plan to enhance your productivity and increase your income as a roadmap for the road to financial freedom or as a winning game plan. You’ve considered your specific talents, abilities, and hobbies, and defined your short and long-term goals.
Your roadmap is a lot like the rules you need to play the game to win. There are some successful strategies that make it even easier to follow your map and win the game. These strategies help you put your goals into action.
Three Basic Strategies
The “Shotgun,” “Target,” and “Creative” strategies are three basic approaches to playing the game
to win. Each strategy has advantages and disadvantages. Consider the goals you’ve set for yourself and how you may benefit from any or all of these approaches.
1. Shotgun Strategy
You use the shotgun strategy to cover as much ground as possible,
as quickly as possible. An example would be to send out more than
a hundred broad resumes, hoping at least a few would result in an interview or opportunity. A better idea may be to send out two dozen specialized resumes to specific companies you’re best suited for, and which interest you the most.
Another example would be advertising your product or service using a mass-mailing, knowing you’re only likely to receive a small percentage of responses. The advantage of this strategy is you get a broad sampling of ideas, opinions, and information, and can cover a lot of territory. The disadvantage is you may waste a lot of resources and energy for little results.
2. Target Strategy
The target strategy focuses on a very select target for your idea, product, or services. An example would be to select a particular business, research and learn all you can about it, and then make your proposal. The advantage of the target approach is it allows you to concentrate your efforts and put your best energy into a definite goal. The disadvantage is you’re putting all your eggs in one basket. The trick is not to get tunnel- vision and be sure to keep some of your options open.
Play the Game to Win
“Progress has little to do with speed, but much to do with direction.”
~ Anonymous
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